What is it?
Search Engine Optimisation or SEO as it is better known in the industry, is the art of tuning your website or webpage to be better indexed by Search Engines like Google, Yahoo, MSN, etc. for natural and organic listings.
Generally speaking SEO delivers results because Search Engines organic listings are the primary method of finding websites for Internet browsers throughout the world.
The Basics
The concepts are quite simple and straight-forward but the actual methods and formulas to rank websites is quite complex and is not publicly available information. Google provides basic information about SEO and you can read it by clicking on the link.
Yes! It can go wrong.
Search Engines listings are achieved by using ethical practices and by concentrating on the visible text of the webpages. Any attempt to mislead the Search Engines is viewed as spamming by them and is penalised. Sometimes by simply excluding a website. You can read about the famous case about BMW and Google on the BBC website.
No one can provide a guarantee on how your site will be ranked. Not us and not any other ethical services company. An organisation that provides this kind of guarantee is the one you should not be doing business with.
Simple rules
Your site is probably not very search engine friendly if it is
- Built in Flash
- Uses Frames
- Has more graphic or images than text
On the other hand if your site has the following then it is likely that your site is search engine friendly
- Has lots of text
- Content is written with keywords in mind
- The navigation is text based
- You use the <h1> and other tags in the HTML code
There is a balance to be drawn between SEO activities to drive traffic and the usability of the website. We strongly recommend that you do not compromise one for the other. The purpose of your website should remain at the forefront of all online activities.
Online business strategy is a two prong approach:
- How to drive traffic to a website?
- What will they do once they get there?
How are the pages ranked?
Content! Content! Content!
All search engine want to know the relevance of your page compared to that of your competition. Do the keywords being searched appear on your webpage. If so how do they compare to other competing website.
The Search Engines use a complex formula to work out the relevance. The formula is different for every Search Engine, changes regularly and the details of this formula are not made public. Generally speaking rankings are linked to:
- Keyword positioning
- Frequency
- Supporting content
- Good links
Timeline
A usual time of 12 weeks is quoted but results start to appear often sooner than that. Think of this excercise like a huge goods train that does not start or stop quickly. Any change in strategy takes time to implement and see effects from. So plan it wisely and carefully. Make your keywords choices are tested and accurately reflective of your target market.
Our Service
We offer various levels of service to increase your Search Engine rankings. We have three main packages:
- Bronze package: One off optimisation and submission
- Silver package: Basic optimisation, submission and monitoring for a period of 12 months. This includes a report demonstrating the rankings achieved.
- Gold package: Advanced optimisation, submission, monitoring and correction if necessary for a period of 12 months.
To optimise your site we will
- Work with you to identify the main goals for optimisation
- Find suitable keywords
- Help you review and refine your content to reflect targeted keywords
- Review and amend design and hosting of website where necessary
- Review your rankings and provide a report
- Looks at building appropriate links
- At the advanced package, review to ensure targeted keywords are driving traffic to website and revise them if necessary.
Costs
The costs of our packages vary from project to project. Please contact us for a proposal. |
