What is it

Pay Per Click or PPC as it is better known is exactly what it sounds. Advertising on search engines like Google, Yahoo, MSN and others where every time someone clicks you pay a certain amount. There is nothing to pay for advertisements to appear (impressions) but there is an amount to pay when someone clicks on the advertisment.

The Basics

The concepts are very simple and work very well for simple campaigns. However the formulas to ensure you get good positions but dont pay an arm and a leg for it then it can become quite a challenging task.

No matter how you look at it, PPC is the quickest route to Internet marketing. You can be up and running in a couple of hours. And the fruits of engaging in this sort of campaign will be abundant.

How does it work

First you select some keywords that are related to your business, service or products. And then you set a daily budget. You set your bid for the maximum amount you are prepared to pay for your advertisements. The simple rule is that the more you are prepared to pay, the higher the positions. However it does not work as simply as that because ineffective advertisements are not placed very high. Once your campaign is setup your advertisement will start appearing to your potential customers when they search on the keywords you have identified. Everytime someone clicks on your advertisement, you will get charged an amount by the approprate search engine.

What we can do for you

PPC accounts are simple to setup but they require constant monitoring, optimising and tweaking to preform well. This can be on a daily basis or on an infrequent but regular basis to ensure that the campaign will achieve results and deliver business.

Why not get a quotation from us to find out how much this is likely to cost you? We also offer a FREE no-risk assessment for websites.