Purple Orchard - Making Websites more effective

On-line Business Cycle
An on-line business cycle can be demonstrated from this simple diagram: There are five stages to an online business:
Step 1	Initial Launch. This is the initial build and launch of your website. It is important to create a professional image so ensure that you have taken care of the basics. To read our top tips on website design click here.
Step 2	Online Marketing Engage in online marketing to drive traffic to your website. This can be done by marketing your website through the various offline and online marketing options available to a marketer. To find out about our online marketing options click here.
Step 3	Measure Results Once the website has been running for a small period of time, it is time to understand what is happening on your website. What are visitors looking at, how long are they looking at it, where did they come from, where did they go when they left and so on. Understanding what the visitors want out of your website is paramount before you spend time and money on modifications. Click here to find out how we can help with that.
Step 4	Adapt Adapt your website to make it more user friendly and easy to use. Remember your number one priority is getting people to use the website.
Step 5	Enhance Are people not using your website because a certain feature does not exist e.g. search. Or do you need to add functionality to your website to improve your credibility.
Step 6	Go to step 2.